BarryMorris August 12th, 2008
Ok, so that’s not the kind of book you want to write. But, unfortunately, it’s the kind of book that you see 
too often being hyped on websites and blogs and even on the shelves of brick-n-mortar bookstores.
When you think about it, writing a book is easy. It’s writing a book with value that’s harder. Yaro Starak mentions in his free eBook, Blog Profits Blueprint (aff link) that the one reason anyone should blog is to change the lives of others.
I think that’s solid advice. If you begin blogging -or writing a book- with profit as your sole motivation, your efforts to write a compelling book won’t be sustained. You’ll lose your footing on the slippery slope of greed and take your readers with you. Yuck.
Want to write a book that no one will ever buy? Then follow these seven tips: Continue Reading »
BarryMorris August 10th, 2008
Why write a book if you’re already blogging your heart out?
Why you should consider creating a reliable revenue stream by writing a book and selling it online.
“You’re kidding, right? I post to my blog every day - sometimes two or three times. I’ve built the blog into an authority site. I have thousands of loyal readers. So how can you sit there and tell me I need to write a book?”
Good question! No doubt about it, you’re a blogger through and through. Chances are if you skinned your knee, you’d ooze content.
You’ve built a loyal following - and that’s not easy. Your readers stay with you because you provide them valuable content; they like you; they appreciate what you have to say.
Then Why Do You Need a Book? From a business standpoint, the very reasons you’ve just affirmed create a compelling story for why you should consider writing a book: Continue Reading »
BarryMorris August 9th, 2008
OK, I’m stepping out on a limb here. I mean, going after one of the Princes of Internet Marketing isn’t exactly going to make me any friends. But just the same, I had to speak out. Mark Joyner is the founder of Simpleology, Integration Marketing and numerous other Internet marketing success stories.
I received an invitation from a colleague to “download Mark’s new book before it hits the stores in 2009″ for free. Tempting? Yes. The fact that the email came from Robert Middleton made me think it might be worth worth checking out. Continue Reading »
BarryMorris August 4th, 2008
Early in my first marriage my newlywed wife cooked our first home-cooked dinner. The recipe -a casserole dish containing ham chunks as I recall- called for 1/4 teaspoon of salt. Some how the ‘1/’ component of the fraction had been erased from the recipe card leaving only ‘4 teaspoon’ as one of the ingredients.
Can you guess what happened? She plowed ahead with following the recipe just like most new cooks do. She dutifully added the ‘4 teaspoons’ of salt and the results were…well, let’s just that our first dinner, though it had the best intentions, was saltier than seawater. And this example proves a point:
Ingredients matter. 
Ingredients are the building blocks of successful recipes. And they’re extremely important. Get one wrong by even a pinch -as my taste buds quickly found out-and the results can be disastrous. Continue Reading »
BarryMorris July 31st, 2008
The questions inevitably arise:
- How do I actually write a book?
- Do I sit down in front of a blank screen and just write?
- Should I have an outline?
- Do I hire someone to ghostwrite it for me?
The benefit of having a plan. A plan doesn’t have to be a complicated outline…unless that helps you. A plan for writing your book can be nothing more than a general idea of knowing what you want to say and devising a system for saying it. Continue Reading »
BarryMorris July 26th, 2008
For the last three posts, I’ve harped on the need to design your blog architecture on the religion model. If you haven’t read these, start here, then return.
But does this help you sell books? Um, yep, and here’s how. Continue Reading »
BarryMorris July 25th, 2008
I was originally introduced to the concept of designing a website like a religion while attending Sean D’Souza’s Website Master Class in 2006. When I saw a diagram similar to mine below for the first time, it was like a light bulb flickering to life in my head. Continue Reading »
BarryMorris July 24th, 2008
In my first post on this topic, I identified three businesses with blogs that were built on the same architecture most religions embrace. This is not to say that your blog should be a religion, but can use the same supporting structure that religions do.
People have been devoted to religion as an institution for centuries. Their lives and cultures revolve around the existence of religion. In many places around the world entire cultures are dependent on the central role religion plays in day to day life. Continue Reading »
BarryMorris July 22nd, 2008
What if your blog inspired hundreds of thousands of people? What it each of these people looked to you as their source of knowledge for all things related to your niche?
What if they purchased your book because it represented the voice of authority? What if thousands took to the virtual streets and heralded your name and that of your blog above all others? What if your blog inspired people to paint likenesses of your blog’s logo or tag-line on t-shirts, mugs or even tattoos across their defined deltoids? Continue Reading »
BarryMorris July 5th, 2008
“Give away the idea, but sell the system.”
Sound advice, but how does it work? It works to your advantage, believe it or not, to give away every idea your book contains. “What? Surely, you’ve gone bonkers, Baz?” No, not really..or at least, not completely. Continue Reading »
too often being hyped on websites and blogs and even on the shelves of brick-n-mortar bookstores.